Strategies for attracting television audiences in general is difficult to tell when a grill is at maximum or minimum performance because everything is unstable, which may cause either a conservative reaction, a reaction risk. Exit successful battle to get the audience is very complicated, but keep this win, too. So the programmers live permanent insecurity is constantly feeding back. The audience always wins at the expense of another, is a competition for an audience unstable. Even sometimes, the programmer has no control over the entire grill often controlled in part by advertising. This affects the difficulty of obtaining the widest audience and maintain it. Despite these difficulties, there are a set of guidelines for programs that can help the programmer to get the coveted victory.In direct confrontation is chosen to capture the same target that competition, whereas in the complementary coexistence, which is looking for a different kind of offer when a television program has already established an audience and can not compete against him. Finally, there is also the option of seeking alternatives, such as a small but loyal audience. Once taken into account the guidelines for programming, is the difficult and dangerous time of construction of the grid. Although the guidelines for programming, which can significantly contribute to the development of the grid, is a complicated task. We must therefore take into account other issues such as placement of foundations, the shipping public, the daily circulation, the spearhead, the hammock, the mast, shock effect or duplex. - Placement of foundation: A way to get the audience loyalty is to establish a fixed schedule the bill without the viewer already knows it's unavoidable.The modification of the programming would be a big risk because the public would be accustomed to a particular program. - Diversion of public: This set of strategies intended twofold adept and voices, while not losing what it is. Wanted mechanisms to ensure continuity and avoid, as far as possible, zapping (flight of advertising) and flipping (run a program that does not interest us). That does not mean the disappearance of the blocks of advertising, what they have done is to implement mechanisms that serve to link two proposals and not lose the audience the previous program. Taking into account the age of the audience, a well fitted to supply power to bind a program over another is a strategy that can be very successful. Generally, this type of strategy relies on the advertising of the second program in the former. Sometimes, even, are the protagonists of the first program who invite the viewer to continue watching TV and see the next program.- Daily Circulation: The programs have a vertical layout, but very important consideration is horizontal. Consult the programming is very common in the viewer, so you have to ensure that it is familiar with the contents of the string. The advantages of such strategies are: 1. An easy concept to remember. 2. Make faithful consumption habits of the viewer, even to adjust their habits and customs of programming. 3. Stability important from the standpoint of publicity. This strategy does not work for primetime, because it is a primetime and the receiver wants to break the routine, have a different formula each day. Therefore, changing a formula is easier to work between these hours. In contrast, the dynamic changes. On Saturdays and Sundays there is a kind of continuity of sports programs, but not as strong as during the week. - Spearhead: Consists of the location of programs within the grid to get the best value.The higher-performance programs are often placed at the opening of each strip. After trying to keep this audience through a series of transactions. - Hammock: tuck a new program to make it curdle the idea of the hammock. Before this new program will air one that the programmer know you will be successful so that the receiver is the first program that is coupled to the second. The coupling effect is achieved not only in the program above, but also for later. The viewer is left after seeing the new program. Just as happens with the program that follows the new, the viewer comes forward and sees the end of the new commitment of the chain. Other times, the new program is a joint for viewers between the program before and after. - Neck: This strategy is contrary to the above, since the new program would be placed among others who had no such hearing.